Think about what you imagined for your concept, and what that might mean to other people. What are you aspiring to do? How does this vision set you apart from your competitors? It might help to think back to your original motivations for opening the restaurant. One way to hone in on your vision statement is to think about it as the “what” portion of your restaurant’s goals. Your vision is all about why your restaurant concept matters, and how it can influence people and the larger community around it. Once you’ve defined your value statement, you can move onto your vision statement. Instead, your value statement should be a succinct, powerful explanation of what your company believes in. Try not to explain what your restaurant does or what you’re planning for the future in this statement, as that will be explored in your vision and mission. What sets you apart? Why should people buy from you? When getting started on your value statement, it might help to list out a few of your competitive traits. For that reason, your value statement should be defined before moving onto any other statement or idea.

Your values define the decisions you make and the people whom you work with. But first, do you understand what it truly means to have a restaurant mission statement? Read on to learn the difference between these four core statements, plus how you can master the art of restaurant mission statements that stand out. As you write yours, write a statement that reflects you and stays true to your restaurant’s branding.įor restaurants, having strong value, vision, mission and culture statements is essential for ensuring strong business integrity.

You’ll see that some restaurants have long stories, while some are short and concise sentences. Next, research how other restaurants communicate their mission and vision. Why did you open it? What beliefs impact your decision making? How to master your restaurant mission and vision statementsīefore you get started, take time to brainstorm what your restaurant means to you. Your restaurant is an extension of yourself and the values that you live by, and communicating that to your guests can help them understand your restaurant and turn them into loyal, repeat customers which you can then input into in your restaurant point of sale. Whether you’re opening a new restaurant, updating your website, or giving your promotional materials a facelift, it’s important to include a restaurant mission statement.

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